The Designer …Amy Smania has created couture jewellery with stunning visual impact for more than 2 decades. Since her early days as a street vendor in Toronto’s Fashion District, Amy’s jewellery pieces have combined her reverence for purity with pure urban sensibility; Sweetie Box is known as much for Amy’s extravagant custom-design work as it is for her perennially hip, full seasonal lines of ready-to-wear pieces.
Amy’s work is flavoured by her years of study in design and sculpture, her stints with influential designers such as Erickson Beamon, and her belief that jewellery can capture the unique stories and many facets of the wearer.
Having gained a loyal following over the years, Amy has come to know many of her clients personally and Sweetie Box has been recognized several times over as a "Readers Choice" recipient. These dedicated followers, in turn, have added to the inspiration and evolution of Sweetie Box.
“The first piece of jewellery I recall making was a robins egg blue, seed bead necklace, with a clasp fashioned from a garment snap. I was 6 years old. I wanted to be a gypsy when I grew up and envisioned myself in colourful fabrics, full of texture and details…and of course, dripping in jewels.” ~ Amy Smania